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 Osteoporosis Awareness and Prevention Campaign 

"Osteoporosis. It's Beatable. It's Treatable."

 

NOF's 2008 Osteoporosis
Awareness and Prevention Campaign

 

For May 2008, NOF is celebrating Osteoporosis Awareness and Prevention Month by producing and disseminating campaign materials throughout the country. Much is happening in the field of osteoporosis. One of the most important developments is NOF’s new prevention and treatment guidelines. NOF has expanded its guidelines beyond Caucasian postmenopausal women to include African-American, Asian, Latina and other postmenopausal women. It also addresses for the first time men age 50 and older. Updated calcium and vitamin D recommendations can
be found in the Guide as well.

To recognize Osteoporosis Awareness and Prevention Month in 2008, NOF developed a Public Service Announcement (PSA) campaign and Bone Tool Kit with the theme, "Osteoporosis. It's Beatable. It's Treatable." This campaign addresses important issues osteoporosis-related issues for diverse audiences. It also encourages people to take action to protect their bone health and prevent osteoporosis.

 

Click on the links below to register and download the PSAs and Bone Tool Kit in television, radio and print formats.

 

1 Television PSAs

1 Radio PSAs

1 Print PSAs

1 Bone Tool Kit

Bone Tool Kit

 

The Bone Tool Kit is a great resource for basic, easy-to-read information on bone health and osteoporosis, as well as, specific information for diverse target audiences. Each fact sheet or section of the Bone Tool Kit is a reproducible, stand alone piece with essential information for osteoporosis. 

There are two main audiences for this kit:

1. Health Professionals – This kit will be a great resource for health professionals who see patients with or at risk for osteoporosis and need to provide them with additional information.

2. The General Public – The general public, patients, and family members of those suffering from osteoporosis who need patient-friendly, applicable information about osteoporosis prevention, diagnosis and treatment/management.


Bone Tool Kit - English Version  

Bone Tool Kit - Spanish Version

NOF Bone Tool Kit

 

  • An Overview

  • Medications and Treatment

  • African American Women

  • Asian Women

  • Caucasian Women

  • Latinas

  • Men

  • Women in Their 20s, 30s, and 40s

  • Teens

 


The Bone Tool Kit is available in English and Spanish.
 

PSAs

 

NOF and the Moroch Agency of Dallas teamed up with none other than Joan Rivers to develop television, radio and print Public Service Announcements (PSAs), as well as Janet Hubert on a radio PSA. Joan and Janet are helping NOF deliver the “It’s Beatable. It’s Treatable.” message nationally. Moroch’s counterparts in the Hispanic world, Inspire, also created some important work for NOF aimed at the ever-growing Latino community.

 

Click on the links below to download the PSAs and Bone Tool Kit in television, radio and print formats.

 

Members of the Media: Please click here to order or download copies of the PSAs ad Bone Tool Kit in the format you prefer

 

Television and Radio Files can be heard using these players:
If you do not have one, click to download

Windows Media Player
Real Player (click top right 'free RealPlayer')

 

Television PSAs

 

Joan Rivers English :30 TV

Spanish :30 TV

Transcript in Spanish and English


Joan Rivers English :30 TV
File Size 14MB - May take up to 5 minutes to download
 

 

Radio PSAs

 

Janet Hubert :30 Radio

Joan Rivers English :30 Radio

Spanish 1 minute Radio

 
   

Print PSAs

Print Files can be viewed using Adobe Acrobat (PDF Files)


Joan Rivers Print Ad

Spanish Print Ad
 

Creating awareness, relevance and recognition that osteoporosis matters is key to making this disease a priority for the country. Please join us in spreading this important message at this critical time. Your support is greatly appreciated.

NOF's Osteoporosis Awareness and Prevention Month Campaigns in May.

 

Copyright 2008 National Osteoporosis Foundation. All Rights Reserved.
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