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"Osteoporosis. It's
Beatable. It's Treatable."
NOF's 2008 Osteoporosis
Awareness and Prevention
Campaign
NOF is disseminating Awareness and Prevention
campaign materials throughout the country. Much is happening in the field
of osteoporosis. One of the most important
developments is
NOF’s new prevention and treatment guidelines.
NOF has expanded its guidelines beyond Caucasian
postmenopausal women to include African-American,
Asian, Latina and other postmenopausal women. It
also addresses for the first time men age 50 and
older. Updated calcium and vitamin D recommendations
can
be found in the Guide as well.
To recognize Osteoporosis Awareness
and Prevention Month in 2008, NOF developed a Public
Service Announcement (PSA) campaign and Bone Tool
Kit with the theme, "Osteoporosis. It's Beatable.
It's Treatable." This campaign addresses important
osteoporosis-related issues for diverse
audiences. It also encourages people to take action
to protect their bone health and prevent
osteoporosis.
 Bone Tool Kit
PSAs
Television and Radio PSAs
Print PSAs
BONE TOOL KIT
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- An
Overview
- Medications and Treatment
- African American Women
- Asian
Women
- Caucasian Women
- Latinas
- Men
- Women
in Their 20s,
30s, and 40s
- Teens
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The Bone Tool Kit is a great resource
for basic, easy-to-read information on bone health
and osteoporosis, as well as, specific information
for diverse target audiences. Each fact sheet or
section of the Bone Tool Kit is a reproducible,
stand alone piece with essential information for
osteoporosis.
There are two main audiences for this kit:
1. Health Professionals – This
kit will be a great resource for health
professionals who see patients with or at risk for
osteoporosis and need to provide them with
additional information.
2. The General Public – The general public,
patients, and family members of those suffering from
osteoporosis who need patient-friendly, applicable
information about osteoporosis prevention, diagnosis
and treatment/management.
Bone Tool Kit - English Version
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PSAs
NOF and the
Moroch Agency of Dallas teamed
up with none other than Joan
Rivers to develop television, radio
and print Public Service
Announcements (PSAs), as well as
Janet Hubert on a radio PSA.
Joan and Janet are helping NOF
deliver the “It’s Beatable. It’s
Treatable.” message nationally.
Moroch’s counterparts in the
Hispanic world, Inspire, also
created some important work for
NOF aimed at the ever-growing
Latino community.
Click on the links below
to download the PSAs and Bone Tool Kit
in television, radio and print formats.
TELEVISION AND RADIO PSAs
Television and Radio Files can be heard using
these players:
Windows Media Player
Real Player
PRINT
PSAs
Osteoporosis Doesn’t Look Good
on Any Body
(Print PSA in English)
 This poster, featuring Joan Rivers, highlights the notion that people are making the effort to care for their outward appearance, yet forgetting to take preventative measures to ward of osteoporosis.
OSTEOPOROSIS DOESN'T LOOK GOOD ON ANY BODY.
For a look that's always in, take care of your bone health. Because if we cared about our bones as we do about our appearance, osteoporosis wouldn't be one of the most debilitating diseases for women over 50.
To find out what you can do to beat and treat osteoporosis, talk to your doctor and visit
www.nof.org.
Osteoporosis. It's Beatable. It's Treatable.
Joan Rivers Print Ad |
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Prevent Fractures: Take Care of Your Bones
(Print PSA in Spanish)
 This poster, created for the large Latino population affected by osteoporosis, features a healthcare professional that could take care of you...if you break a bone due to osteoporosis.
El príncipe azul que soñaste te cuidará siempre
Y todo por una fractura.
English Translation:
The prince of your dreams will always be there to look after you...and all because of a fracture.
Spanish Print Ad
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Creating awareness,
relevance and recognition that
osteoporosis matters is key to making
this disease a priority for the country.
Please join us in spreading this
important message at this critical time.
Your support is greatly appreciated.
APEX 2008 Award
NOF won the APEX 2008 Award of Excellence in the Print Ads & Advertorials category for the "Osteoporosis. It's Beatable. It’s Treatable.” Public Service Announcement. |
The Communicator Awards
NOF won two "Awards of Distinction" from The Communicator Awards. The two winning submissions are the 2007 Joan Rivers PSA campaign (video, radio and print PSAs) and the Latino video PSA. |
Hermes Creative Awards
NOF received the Gold Hermes Award in the Advertising Campaign category for the 2007 Osteoporosis Awareness and Prevention Campaign, “Osteoporosis. It’s Beatable. It’s Treatable.” |
NOF's Osteoporosis Awareness and
Prevention Month Campaigns in May. |
