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"Osteoporosis. It's
Beatable. It's Treatable."
NOF's 2008 Osteoporosis
Awareness and Prevention
Campaign
For
May 2008, NOF is celebrating Osteoporosis Awareness and
Prevention Month by producing and disseminating
campaign materials throughout the country.
Much is happening in the field
of osteoporosis. One of the most important
developments is
NOF’s new prevention and treatment guidelines.
NOF has expanded its guidelines beyond Caucasian
postmenopausal women to include African-American,
Asian, Latina and other postmenopausal women. It
also addresses for the first time men age 50 and
older. Updated calcium and vitamin D recommendations
can
be found in the Guide as well.
To recognize Osteoporosis Awareness
and Prevention Month in 2008, NOF developed a Public
Service Announcement (PSA) campaign and Bone Tool
Kit with the theme, "Osteoporosis. It's Beatable.
It's Treatable." This campaign addresses important
issues osteoporosis-related issues for diverse
audiences. It also encourages people to take action
to protect their bone health and prevent
osteoporosis.
Click on the links below
to register and download the PSAs and
Bone Tool Kit in television, radio and print
formats.
 Television PSAs
Radio PSAs
Print PSAs
Bone Tool Kit
Bone Tool Kit
The Bone Tool Kit is a great resource
for basic, easy-to-read information on bone health
and osteoporosis, as well as, specific information
for diverse target audiences. Each fact sheet or
section of the Bone Tool Kit is a reproducible,
stand alone piece with essential information for
osteoporosis.
There are two main audiences for this kit:
1. Health Professionals – This
kit will be a great resource for health
professionals who see patients with or at risk for
osteoporosis and need to provide them with
additional information.
2. The General Public – The general public,
patients, and family members of those suffering from
osteoporosis who need patient-friendly, applicable
information about osteoporosis prevention, diagnosis
and treatment/management.
The Bone Tool Kit is available in
English and Spanish.
PSAs
NOF and the
Moroch Agency of Dallas teamed
up with none other than Joan
Rivers to develop television, radio
and print Public Service
Announcements (PSAs), as well as
Janet Hubert on a radio PSA.
Joan and Janet are helping NOF
deliver the “It’s Beatable. It’s
Treatable.” message nationally.
Moroch’s counterparts in the
Hispanic world, Inspire, also
created some important work for
NOF aimed at the ever-growing
Latino community.
Click on the links below
to download the PSAs and Bone Tool Kit
in television, radio and print formats.
Members of the Media: Please click here
to order or download copies of the PSAs
ad Bone Tool Kit in the format you
prefer
Television
and Radio Files can be heard using
these players:
If you do not have one, click to
download
Windows Media Player
Real Player
(click top right 'free RealPlayer')
Television PSAs
Creating awareness,
relevance and recognition that
osteoporosis matters is key to making
this disease a priority for the country.
Please join us in spreading this
important message at this critical time.
Your support is greatly appreciated.
NOF's Osteoporosis Awareness and
Prevention Month Campaigns in May. |
