WASHINGTON, DC (October 22, 2012) – The National Osteoporosis Foundation (NOF), the nation’s leading community-focused health organization dedicated to preventing osteoporosis and broken bones, is partnering with WebMD, the leading source of health information, to provide answers to the tens of millions of consumers who turn to WebMD with their health and wellness questions, through the newly launched WebMD Answers.
By aligning with WebMD Answers, NOF will be able to better educate consumers seeking information on osteoporosis by providing responses in a trusted environment. The partnership also offers NOF a valuable channel to reach those who may have broken bones due to osteoporosis and to educate future generations on the steps they can take to prevent the disease.
“As consumers take a more active role in preventive care and treatment options, they want convenient health information from reliable sources to support their healthy living decisions," said Dr. Michael Smith, WebMD Chief Medical Editor. "With such an immediate need for health and wellness information, anytime, anywhere, WebMD Answers provides a trusted environment for consumers to ask health-related questions and receive information from physicians, experts, and peers.”
WebMD Answers is not only a place for consumer and healthcare professionals to go with questions and answers, it is also a way to keep up to date on the latest health information. With the ability to follow topics, people, organizations and trending questions, consumers can stay informed on the latest information of relevance to their lives via email messaging or by signing in and accessing their own personalized WebMD Answers experience.
“NOF works to provide information and support to patients, family members and caregivers to ensure no one is left feeling alone or overwhelmed by the diagnosis of osteoporosis or effects of the disease,” said Amy Porter, executive director and CEO, National Osteoporosis Foundation. “That’s why we’re thrilled to be partnering with WebMD as a way to provide expert answers to consumers looking for information on osteoporosis through WebMD Answers.”
Osteoporosis is a condition that causes your bones to become weak and more likely to break. In fact, two million bone breaks occur every year in the U.S due to osteoporosis. While family health history can account for up to 90 percent of your risk for osteoporosis, many of the bone breaks that occur each year can be avoided through better prevention, diagnosis and treatment.
Partnering with WebMD Answers is an opportunity for NOF to continue starting conversations on bone health and family health history by providing content and resources to t consumers who turn to WebMD for trusted responses to their health and wellness questions. Visitors can find answers from experts and other individuals and can share their own knowledge by answering questions from other users.
Established in 1984, the National Osteoporosis Foundation, a leading community-focused health organization, is dedicated to the prevention of osteoporosis and broken bones, the promotion of strong bones for life and the reduction of human suffering through programs of awareness, education, advocacy and research. For more information on the National Osteoporosis Foundation, visit www.nof.org.
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The National Osteoporosis Foundation (NOF) today released updated prevalence data estimating that approximately 9 million adults in the U.S. have osteoporosis and an additional 43 million have low bone mass (indicated by T-scores between -1.0 and -2.5), placing them at increased risk for osteoporosis and broken bones. The study also includes a state-by-state breakdown of the data, revealing that California, Florida, Texas and New York currently have the highest number of individuals with osteoporosis and low bone mass.
In response to a recently published article in The Lancet referencing a large meta-analysis suggesting that taking vitamin D supplements does not improve bone mineral density in healthy adults, NOF encourages individuals to consult with their healthcare providers before discontinuing use of their vitamin D supplements as it remains essential in helping bones absorb calcium and phosphorous.